The Power of Fifty Bits by Bob Nease1 min read

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The Book in Three Sentences: The human brain is wired for inattention and inertia. As a result, many people already have good intentions, but don’t follow through due to forgetfulness, procrastination, or a general lack of awareness. We can bridge the gap between our intentions and our behavior by using strategies to lock in our future behavior like active choice, pre-commitment, good design, reframing, and simplicity.

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