The book Tim Cook recommends to the hires1 min read

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CEO of Apple Inc. recommends

Competing AgainstTime” by Jr. George Stalk

Cook loves this book so much that he often gives out copies of the same to his colleagues and recommends this book to the hires

Today, time is on the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. The ways leading companies manage time – in production, in new product development, and in sales and distribution – represent the most powerful new sources of competitive advantage. Time consumption, like cost, is quantifiable and therefore manageable. Today’s new generation companies recognize time as the fourth dimension of competiveness and, as a result, operate with flexible manufacturing and rapid-resource systems, expanding variety and increasing innovation.

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