Confessions of the Pricing Man by Hermann Simon1 min read

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Ultimately, profit is the only valid metric for guiding a company, and there are only three ways to influence profit: price, volume, and cost. Of these three factors, prices get the least attention, but have the greatest impact. The price a customer is willing to pay, and therefore the price a company can achieve, is always a reflection of the perceived value of the product or service in the customer’s eyes.

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