Categories sellPosted on

Triggers by Joe Sugarman: Notes

Joseph Sugarman, recognized as one of the nation’s top copywriters, marketers and catalog pioneers, has sold millions...
Categories sellPosted on

Positioning by Al Ries and Jack Trout

Positioning is what you do to the mind of the prospect. Put another way, it’s how you differentiate yourself in the mind of your prospect.Positioning SummaryChapter 1: What Positioning Is All AboutPositioning is not about creating something new and different. It’s about manipulating...
Categories sellPosted on

Built to Sell by John Warrillow: Notes

Print | Kindle | AudiobookAccording to Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them.This is a problem because when the time comes to sell, buyers aren’t confident that the company can stand on its own—even if it’s profitab...
Categories Entrepreneur, sellPosted on

Traction Summary

Traction is a roadmap for startups to achieve the exponential growth necessary to survive the first few months and year...
error: Right click disabled